What a website costs, without the runaround

The short answer

Under $2,000 to $10,000 and up. That is the honest span, and it is wide because the jobs are. We have built sites for nothing at all, fully free, for nonprofits, and we have run large engagements that carried on for months. Both were the right price for what they were.

What the range does not carry is a monthly bill. A well-built site runs on modern global infrastructure for little to nothing a month, and that is how we ship every build. No platform fee, and no arrangement where you pay every month for the privilege of not being allowed to edit your own opening hours.

The quote is free, and it is a number rather than a range with an asterisk on it. If the job is not worth doing, we will say that instead.

What moves the number

Everything below is part of what a build includes. How much of each you need is the whole question.

• Page count, and how different the pages are from each other. Eight pages sharing one layout is a smaller job than three that each do something else.
• Copy. We write and edit alongside you when you want that, because a handsome page saying nothing in particular still sells nothing.
• Custom illustration and original artwork, for projects that want something nobody else has.
• What the site has to do. Booking flows, donation paths, membership signups, patient portal handoffs, searchable directories. A brochure is not a booking system.
• Integrations with the tools you run on, and AI assistants built into the site rather than bolted on beside it.
• Ongoing work after launch. Plenty of clients never need any.

What does not flex is the standard. Speed, clean structure, and accessibility measured against WCAG 2.2 AA before launch are in every build, whatever you spend.

Very roughly, and always subject to the first conversation:

• A focused landing page doing one job: the bottom of the range, under $2,000.
• A working small-business site, several real pages, help with the copy: roughly $2,000 to $5,000.
• A build carrying integrations, an AI assistant, or original artwork: roughly $5,000 to $10,000.
• Larger than that, or ongoing month after month: $10,000 and up, where the published range stops pretending to be a range.

Run it over three years

One-time and monthly are hard to compare in a single year, which is convenient for whoever is billing monthly. Stretch it to three. A one-time build is one number paid once, then hosting that costs little to nothing a month. A monthly platform is the same charge thirty-six times, whether or not the site changed.

We are not going to invent somebody else's price to win the argument. Use your own: take what you pay each month, multiply by thirty-six, compare it to a band above. If the monthly deal still wins, keep it. Plenty of businesses are paying that fee for a site that has not changed since it launched, and those are the ones worth a second look.

Low end, high end

At the bottom of the range you get one page that does one job properly. Designed for you rather than chosen from a theme shop, fast on a phone in a parking lot, keyboard and screen reader checked, one clear thing to click. No blog, no store, no six layouts. Most businesses that think they need eight pages need one good one and the patience to write it.

At the top you get a site doing a job while you sleep. Bookings landing in the calendar, donations clearing, a directory people search, an assistant answering the four questions your inbox has answered a thousand times, artwork drawn for you, copy written rather than borrowed. The difference between the ends of the range is not polish. It is how much of your business the site is running.

Most projects land in the middle, and most get there by cutting something. A smaller site you finish beats a larger one you abandon in draft.

How the quote works

It starts with a short call. You describe what the business does and what the site has to make somebody do. We ask the awkward questions early, because the expensive surprises live in the answers nobody volunteers.

Then you get the number, before work starts, with a real timeline. Most sites launch in two to six weeks depending on scope, a focused landing page moves fastest, and you hear the schedule in the first conversation rather than after a deposit.

The part people do not expect is that we will sometimes talk you out of it. If patching the site you have beats replacing it, we will say so. If the thing holding your business back is not the website at all, we will say that too. Web design in Gainesville is a small enough world that a bad fit costs more than the job was worth. How the local half runs is on the Gainesville page and the Ellenton page, the remote half on the Jacksonville page.